In 1991, Bass launched Holiday Inn Express, a complementary brand in the limited service segment. In 1994, Bass launched Crowne Plaza, a move into the upscale hotel market. In 1997, Bass created and launched a new hotel brand, Staybridge Suites by Holiday Inn, entering the North American upscale extended stay market.

In March 1998, Bass acquired the InterContinental brand, expanding into the luxury hotel market. In 2000, Bass sold its brewing assets and the rights to the Bass name.  It changed its name to Six Continents PLC.

InterContinental Hotels Group (IHG) was created in 2003 after Six Continents split into two companies: Mitchells & Butlers PLC to handle restaurant assets, and IHG to focus on soft drinks and hotels, including the Holiday Inn brand.

The brand name Holiday Inn is now owned by IHG, which in turn licenses the name to franchisees and third parties who operate hotels under management agreements. In January 2002, The Wall Street Journal reported that the company, led by Ravi Saligram, was producing a new 130-room "Next Generation" prototype hotel to rebuild the brand. It would include a bistro-like restaurant and an indoor pool.

No other name in the hospitality industry is as synonymous with quality, comfort, value and service as InterContinental Hotels Group. Contact Wyndham for information on a Holiday Inn Express  Hotel franchise.

Prime Sites USA sells Florida Franchise Holiday Inn Express Hotels.  If you are seeking a Florida Holiday Inn Express Franchise Hotel, Register to Buy! 

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Florida Licensed Real Estate Corporation CQ-1009311
31564 U.S. Highway 19 No., Palm Harbor, FL 34684
727-771-9000 / 202-239-6688
Carl Carlsson, Broker